Memorial Day. Prime Day. BFCM. Boxing Week. The DTC founders winning right now are not waiting for these dates — they are running 4 weeks ahead of them. Torvio's two AI agents brief you on what to do, when, and which competitors to beat.
Built for the brands competing in the largest DTC market
Most marketing AI tools are technically global but practically US-default. They get the calendar, the competitors, and the platform mix mostly right for American brands by accident. Torvio gets it right on purpose — and surfaces the moves your closest US competitors are making this week.
Memorial Day weekend. 4th of July. Prime Day. Labor Day. BFCM week. Boxing Day. Super Bowl ad season. Valentine's. Mother's and Father's Day. Back-to-school. Torvio's morning briefings sequence campaigns against the dates American buyers actually shop on — not the UK Bank Holidays a UK-built tool would default to.
Kova surfaces what your three closest US competitors just published, what's running in Meta Ad Library, and what they're testing on TikTok. If Olipop just dropped a Halloween flavor, you find out tomorrow morning — not three weeks later when you scroll past it on your own feed.
US DTC discovery in 2026 happens on TikTok before Instagram, before Meta, and well before email. Every Kova briefing leads with at least three TikTok-native moves: sound, hook, format. Jenny handles the Spark Ads side once you have a winner.
A sample of the moments Kova and Jenny prepare you for. Every brand's specific calendar is customized to your product category and historical timing.
Wellness brands win January. Gifting brands win Feb 1–14. Lead time: 4 weeks.
The first major US summer sale moment. Sun, swim, home, outdoor brands lead. Lead time: 3 weeks.
Gifting peaks late June. Pride campaigns require 6+ weeks of authentic creator lead time.
Even off-Amazon brands feel the gravitational pull. Either compete on price the same week, or sit it out deliberately. Decide early.
Apparel, supplements, productivity. Labor Day weekend ends summer DTC; back-to-school starts fall.
Costume and seasonal brands plan in July. Q4 ad costs start climbing here.
The single most important DTC week of the year. Lead time: 8 weeks. Kova starts pushing in September.
Free shipping cutoffs, last-minute gifting, then Boxing Day clearance to clear inventory before EOY.
All prices in USD. Cancel anytime. Stripe-billed (US bank, US tax). Switch or cancel from your dashboard in two clicks.
Compare with the alternative: a US DTC marketing agency starts at $3,000/month. A fractional CMO starts at $10,000/month. Torvio Growth is $79.
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