🇨🇦 Built for Canadian DTC founders

An AI marketing team that knows the
Canadian DTC playbook.

Boxing Day. Boxing Week. Canada Day. Victoria Day long weekend. GST/HST realities. CAD-to-USD shifts that change your unit economics overnight. Torvio is a .ca-domain founder–built product that briefs you on what to do when, and which Canadian competitors — Knix, Endy, Lululemon, MEC, Frank And Oak, Aritzia — are moving this week. Pricing is billed in USD via Stripe; Kova and Jenny still know your market.

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Built for the Canadian DTC brands setting the bar

Knix-tier · Endy · Lululemon · Frank And Oak · Aritzia

Why the Canadian market is different — and why generic AI tools miss it

Most marketing AI tools are technically global but practically US-default. They miss Boxing Week. They miss Victoria Day. They get GST/HST wrong in promo copy. They benchmark you against US brands when your real competitors ship from Toronto, Vancouver, and Montréal. Torvio is built on the .ca domain by a Canadian founder and surfaces what your Canadian competitors are doing this week.

The Canadian retail calendar, not the US one

Boxing Day and Boxing Week are bigger than BFCM for many Canadian brands. Canadian Thanksgiving lands in October, not November. Victoria Day kicks off summer. Canada Day is a peak. Family Day, Civic Holiday, Labour Day — Kova times campaigns to the dates Canadian buyers actually shop, not the American defaults.

Canadian competitor intel that's actually current

Kova surfaces what Knix, Endy, Lululemon, MEC, Frank And Oak, and Aritzia just published, what they're running in Meta Ad Library Canada, and what they're testing on TikTok. If Endy drops a Boxing Week mattress promo on December 22, you find out the morning of December 23 — not three weeks later.

TikTok-first, because that's where Canadian DTC discovery happens

Canadian DTC discovery in 2026 happens on TikTok before Instagram, before Meta, and well before email. Every Kova briefing leads with at least three TikTok-native moves: sound, hook, format. Jenny handles the Spark Ads side once you have a winner — with Canadian creator pools, not US-only ones.

The Canadian retail calendar Torvio briefs against

A sample of the moments Kova and Jenny prepare you for. Every brand's specific calendar is customized to your product category, your provinces, and your historical timing.

JAN — FEB

New Year + Family Day

Wellness brands win January. Family Day (3rd Monday in Feb, ON/AB/BC/SK/NB) is a quiet retail boost most brands miss. Lead time: 4 weeks.

FEB

Valentine's Day

Gifting peaks Feb 1–14. Canadian shipping cutoffs are tighter than US — plan promos for Feb 6 ship-by, not Feb 10.

LATE MAY

Victoria Day long weekend

The unofficial start of Canadian summer and the first patio/garden/outdoor sale moment. Sun, swim, BBQ, home brands lead. Lead time: 3 weeks.

JUL 1

Canada Day

National peak — Canadian-made, Canadian-owned, Canadian-shipping messaging converts hard this week. Lead time: 4 weeks.

SEP

Labour Day + Back-to-school

Apparel, supplements, productivity. Labour Day weekend ends Canadian summer DTC; back-to-school runs through mid-September.

OCT

Canadian Thanksgiving + Halloween

Canadian Thanksgiving is 2nd Monday of October — a major gifting moment US tools default to ignoring. Halloween + Q4 ramp follows immediately.

NOV

BFCM week

Massive in Canada too, but Canadian buyers expect CAD pricing transparency and clear GST/HST inclusivity. Lead time: 8 weeks. Kova starts pushing in September.

DEC

Holiday gifting + Boxing Day + Boxing Week

Boxing Day (Dec 26) and Boxing Week (Dec 26–Jan 1) are the biggest single Canadian retail window of the year — often bigger than BFCM. Plan inventory clearance and net-new winter launches together.

Pricing — same plans, USD-billed

All prices in USD, Stripe-billed (Canadian credit cards welcome — your card issuer handles the CAD conversion at interbank rates). Cancel anytime. Switch or cancel from your dashboard in two clicks.

Starter
$29/mo USD
For founders just starting structured marketing
  • 1 brand
  • 5 campaigns/month
  • Weekly briefings
  • 20 Kova chats/month
  • 1 competitor watched
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Agency
$199/mo USD
For multi-brand operators and consultants
  • 5+ brands
  • Unlimited campaigns
  • Daily briefings + alerts
  • Unlimited everything
  • 10 team seats
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Compare with the alternative: a Canadian DTC marketing agency starts at CA$4,000/month. A fractional CMO in Toronto starts at CA$12,000/month. Torvio Growth is $79 USD.

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Wake up to a Canadian marketing plan,
not a Canadian marketing problem.

Drop your URL. Get a full Kova + Jenny briefing for your Canadian market in under a minute.

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